Thousands of apps are added to the app stores every week. The market is only getting more competitive because developers from all around the world are also working on their own solutions to deliver. Google’s own Play Store now has more than 3.5 million apps. A mediocre app isn’t going survive such a competitive market.
Aside from good marketing and customer support, the success of your next mobile app relies on the user experience you deliver. Users are also more sensitive to UX disruptions and changes to app flow. To avoid scaring your users away with bad UX, here are the top mobile app design tips and tricks to keep in mind.
Limit Your Features
It is too easy to start with a simple idea for an app and end up with an app that does everything. As you work on the app, new ideas pop up and the tendency is to add those new ideas to the app immediately. Unfortunately, this is the worst approach to take when developing an app, especially if you want to deliver good UX.
There are two major issues that you will come across with this approach. First, your development time will be much longer than expected. Adding more features also add clutter to the user interface (UI), which further decreases the level of user experience you can deliver.
Stick to features that users will find extremely useful and don’t hesitate to cut those that don’t really add value to the app. If you are developing an app for better personal finance management, for instance, adding support for OCR receipt scanning is a big plus, whereas including a way to generate 20 different reports isn’t.
Consider the Emotional Side
The most engaged users are those who are happy with the thing they’re interacting with. “Happy” is the keyword here. To deliver a stunning user experience, you have to consider the emotion of your users from the start.
You want the app to make them happy whenever they use it. This means paying attention to elements like colors and graphics to create that sense of happiness. It also means giving emphasis to touchpoints where users feel the happiest and giving those touchpoints special treatment in terms of UX.
Playing to the users’ emotions also involves rewards. You can identify milestones that users will achieve along the way and decide how to best reward them for their achievements.
Rely on Data
Designing an app for a user group always begins with taking the time and the necessary steps to understand that group. If you happen to be a member of the target user, then you have a lot of insights, to begin with. If you are not the target user, you need to put more effort into doing research.
In both circumstances, data and a good understanding of the user are critically important. Guesswork has no place in UX design and mobile app development. To deliver good user experience and develop a successful app, you have to be willing to go the extra mile and understand your target users as best as you can.